Film publicity and media relations – developing publicity campaigns, press releases, media pitching, interviews, features and generating coverage for film releases.
Cinema bookings and release strategy – assisting filmmakers with getting films into cinemas, planning theatrical releases, liaising with venues and developing strategies to maximise audiences and box office.
Premieres and events – planning and producing red-carpet premieres, special screenings, Q&As, panel discussions, festival events and other film-related events.
Red-carpet and event coverage – organising photography, video content, interviews and vox pops to capture events and create promotional material for filmmakers and audiences.
Social media and digital content – creating engaging content around film releases, including interviews, behind-the-scenes material, event highlights and audience-focused social media campaigns.
Audience development and engagement – connecting films with local communities, organisations, clubs and audiences through targeted campaigns, partnerships, grassroots promotion and word-of-mouth marketing.
Distribution support – helping filmmakers navigate theatrical distribution, identify screening opportunities, develop release strategies and build audiences beyond the initial release.
Festival and screening representation – assisting with the promotion and presentation of films at festivals, community screenings and special events.
Promotional strategy – developing practical, creative campaigns designed to make independent films seen, heard and talked about.
In short: helping New Zealand filmmakers get their films into cinemas, in front of audiences and into the media, while creating the events, content and publicity that make a release stand out.
